Industry Report
The maturity of social media as a communication channel is reflected in the level of experience of this year’s survey respondents. Roughly 26% reported ten years or more using social media as part of their regular responsibilities, up almost 16% year-over-year (YoY). It’s a good thing, too, as that experience is needed to deal with the myriad of challenges facing today’s communicators, including controversial topics, online criticism, and misinformation.